IT’S NOT THE SIZE, IT’S THE SPIRIT
WE ARE AN INDEPENDENT WHISKY BRAND BASED IN THE HEART OF SCOTLAND (STIRLING), FOUNDED IN 2026 WITH A CLEAR GOAL: TO BRING ACCESSIBILITY TO INDEPENDENT BOTTLING. WE OFFER CAREFULLY CURATED SMALL BATCH RELEASES IN 20CL FORMATS, REMOVING THE COST, COMMITMENT, AND RISK THAT OFTEN COME WITH DISCOVERING NEW WHISKIES AND OTHER PREMIUM SPIRITS, SO PEOPLE CAN DRINK BETTER, NOT BIGGER.
OUR NAME COMES FROM THE FLASK-STYLE BOTTLE OUR SPIRIT IS PRESENTED IN, AS WELL AS OUR AGAINST-THE-GRAIN ATTITUDE. WE ARE SHORT, SHARP, AND STRAIGHT TO THE POINT, JUST LIKE OUR BOTTLINGS — COMPACT, CONSIDERED, AND BUILT FOR DISCOVERY.
HIP IS READY WHEN YOU ARE, OFFERING INDEPENDENT BOTTLINGS WITHOUT THE BAGGAGE.
BEHIND THE LABEL
CONCEPT BY CONNOR, SUPPORTED BY KILNINIAN DRINKS CO.
CONNOR MCCARTNEY
BORN AND RAISED IN FORRES, SPEYSIDE, CONNOR GREW UP SURROUNDED BY WHISKY. AFTER COMPLETING A MASTER'S DEGREE AT THE UNIVERSITY OF GLASGOW AND JOINING KILNINIAN DRINKS COMPANY AS BUSINESS DEVELOPMENT MANAGER, HE SPOTTED AN OPPORTUNITY TO SHAKE THINGS UP.
HIP WAS CREATED TO BRING A FRESH FACE TO WHISKY — MAKING IT MORE APPROACHABLE, MORE EXPLORABLE, AND A LITTLE LESS SERIOUS. BACKED BY THE TEAM AT KILNINIAN DRINKS CO. THIS IDEA HAS BEEN TURNED INTO A MARKET-READY BRAND THAT’S HERE TO DO THINGS DIFFERENTLY.
GOT SOMETHING TO SAY? DROP US A NOTE AND WE’LL GET BACK TO YOU AS SOON AS WE CAN.